PUFF.ME Light for fine hair provides maximum mass and body. With Puff.Me Light, even the most baby fine hair feels full, rich and lush look with just a pump or two, and because Puff.Me Light is so airy, there’s nothing weighing you down. The exclusive formula feels like nothing – but ends up being everything! POWER Dry.ME Blow-dry In A Flash! A lightweight micro-emulsion mist that forms a thick layer around hair fibers creating better cuticle alignment, better air flow, and less water entrapment. Offers heat and UV protection while smoothing and conditioning. Up to 50% faster dry time. Born to be fabulous – the new generation of hair youth! We’re unveiling the mother of all treatments, Fab.ME, that breathes life into your mane with a spritz of a bottle. No, we haven’t found the fountain of youth, but we’ve created the biggest and baddest four defense formula that will give you your youthful, fabulous hair back in a matter of seconds! While Fab. ME offers 18 benefits, there are 2 benefits that relate specifically to the coloring/lightning process: porosity equalizer and cuticle sealer. Porosity Equalizer: Fab.ME formula equalizes the porosity allowing equal absorption of the color which result in a perfect color distribution and uniform color results from root to end Cuticle sealer: Fab.ME formula seals the cuticle after the color service, locking the color into the hair which result in a longer lasting shiny color